Every business deserves
quality branding, even on a
starter budget.
Let's get your dream up and running. In no time at all.
We know from experience how difficult it is to get started on your business dream AND have all the funds at once. That's where semi-custom branding comes in clutch. You get quality branding on a starter budget but you sacrifice none of the quality.
For the Founders ready to be 3 steps ahead and under budget.
Why Semi-Custom?
We know there are so many of you that have put off starting your dream or even regretted your branding choice because you simply couldn't afford it or it felt too scary to invest that much when you were just starting out. What if you needed to pivot a year in? What if you spent so much on your packaging or signage but now you couldn't imagine having to pay for it all over again. We get it. We also get the nerve inducing process of going into something blind not being certain how to articulate what you want or being confident that the final product will be what you envisioned for your dream. If you identify with any of this, that's who we made this for.
Complete Upfront
Skip the uncertainty. See your brand before you commit.
Fully Customized
Tailor your brand to reflect your vision in as little as 2 weeks.
Limited Quantities
Limited quantities sold mean your brand is still one-of-a-kind.
Flexible pricing
Pricing for every stage. Pay for what you need now, then uptier.
Semi-Custom Branding.
Great design. Ready to use.
A price point for every stage
Check out each tier and see where you might fit in. We will chat with you before you purchase to make sure you aren't paying for a tier you don't need just yet.
Starter Tier
You are just starting and need a complete brand quickly so you can start making money.
Think of this option as you are just pouring your foundation. It needs to be done right, but you need it done so you can keep it moving! With this great foundation, you can come back and upgrade at any point.
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Get what you need now, but know it's done and here for you when you need it in the future.
What you get
- Logo Suite
- Color Palette
- Typography
- 2 rounds of revisions
Brand Guides
- Micro Brand Guide
- Micro Discovery Guide
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Timeline
1-2 weeks
Essentials Tier
Maybe you've been toying with the idea for a while and have some foundation built, your business plan and business partner ready to go, but no brand idea you've played with has felt just quite right.
This option would be starting 3 steps ahead. We know you already have the next few steps planned out, and when you get there, we have that ready for you to upgrade.
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You get more ownership of the design (we won't sell this to anyone within a 150 mile radius) and you get more templates to play with and build out your brand while you focus on the business side. Pretty sweet deal. No?
What you get
- Logo Suite
- Color Palette
- Typography
- Social Media Template
- Menu Design File
- 2 rounds of revisions
Brand Guides
- Micro Mini Brand Guide
- Micro Mini Discovery Guide
Non-compete
- 300 miles
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Timeline
2 weeks
Growth Tier
You've got some funding ready, a location rented or a ready to outfit food truck. You are ready to go and know you need more concise details and more assets without the headache and mental weight of all the decisions and extended time.
This option would get you ready to go in less time than it would take to have an intro discovery call and sign on with a custom job.
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You get more ownership of the design (we won't sell this to anyone within a 500 mile radius) and you get more templates to play with and build out your brand while you focus on the business side. Pretty sweet deal. No?
What you get
- Logo Suite
- Color Palette
- Typography
- Social Media Template (Canva, AI)
- Menu Design File Template (Canva, AI)
- +2 Service Design File Template (Canva, AI)
- 2 rounds of revisions
Brand Guides
- Mini Full Brand Guide (Figma, PDF)
- Mini Full Discovery Guide (Figma, PDF)
Non-compete
- 300 500 miles
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Timeline
2-3 weeks
Concierge Tier
You have done all the work and know exactly what you want, but know that you have to stick to a detailed budget to get this going. You also need to have a solid brand ready in no time. This option gives you everything you need to launch in 3-4 weeks and, AND you know exactly what you're getting lessening the mental weight even more.
The best part about this option is you get even more owership of the design (we won't sell this to anyone within a 1000 mile radius, think: regionally) and you get more templates to play with and build out your brand while you focus on the business side. Pretty sweet deal. No?
What you get
- Logo Suite
- Color Palette
- Typography
- Social Media Template (Canva, AI)
- Menu Design File Template (Canva, AI)
- +2 Additional Service Design File Template (Canva, AI)
- Signage Design Options
- Mockups of CPG, Clothing, Merch
- Website Design File
- 2 rounds of revisions
Brand Guides
- Mini Full Brand Guide (Figma, PDF)
- Mini Full Discovery Guide (Figma, PDF)
Non-compete
- 500 1000 miles
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Timeline
3-4 weeks
Buyout
NOTE: This option is only available during Pre-launch OR if you are the first to purchase.
You know what you want and you want it in as little amount of time as possible. When you buyout the design, we cater the files to you and you are off on your merry way.
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This route gives you the confidence that you know what you are getting and you already can envision it in production.
What you get
- Logo Suite
- Color Palette
- Typography
- Social Media Template (Canva, AI)
- Menu Design File Template (Canva, AI)
- +2 Additional Service Design File Template (Canva, AI)
- 2 rounds of revisions
Brand Guides
- Full Brand Guide (Figma, PDF)
- Full Discovery Guide (Figma, PDF)
Non-compete
-It's all yours.
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Timeline
3-4 weeks
Use our customer profiles to see where you fit in.
Explore the walkthroughs to discover how you benefit from a Semi-custom brand identity, including sample costs and assets.
Just Launched!
Semi-Custom Brands
Semi-custom brands have been expertly created to fit your business needs. With customization worked into each purchase you are guarenteed to have a distinct brand and as you grow you can come back to uptier.
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Check out our first brand and come back for more releases quarterly. If you have a branding need let us know what type of business you are creating and it might be the next one we release ;)
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Email hello@thebrandprincipals.com with the subject "Semi-Custom Brand Idea"
